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Cookies policy

Cookies are small files a website stores in your browser. Trade & Tally keeps them to a minimum and only uses analytics cookies if you agree. Last updated: 11 November 2026.

Strictly necessary cookies

Some cookies are needed for the website to work securely, for example to protect the site from automated abuse, to keep forms secure, and to keep site administrators logged in. Because they are essential, they don’t require your consent, but you can block them in your browser settings; some parts of the site may then not work.

Analytics cookies (only if you accept)

We use Google Analytics to count visits and see which guides and tools are useful, so we know what to improve. It only sets cookies if you click “Accept analytics” on the cookie banner. If you click “Reject”, or don’t choose, no analytics cookies are set.

CookieSet byWhat it doesHow long
_gaGoogle AnalyticsTells one visitor’s visits apart from another’sUp to 2 years
_ga_WZ0Q38DJB6Google AnalyticsKeeps track of the current visitUp to 2 years

Before you choose, Google may still receive basic signals that a page was viewed, without anything being stored on your device. We never switch on advertising cookies.

Your cookie choice

We store your choice in a cookie called tt_consent for 180 days, so we don’t ask on every page. It only remembers your choice, so it is strictly necessary.

Changing your mind

Use Cookie settings at the bottom of any page to change your choice. If you reject after accepting, we delete the Google Analytics cookies from your browser.

Free tools

Our calculators and draft writers run in your browser. They don’t set cookies or store what you type.

Questions

Email hello@tradeandtally.co.uk or read our privacy policy.